Apple Computer is dead...

... long live Apple Inc.!

Yes, now it's moved beyond computers and into music downloading, TV and as from today mobile phones, the company has rebranded itself.

Amazing how many stories the launch of a phone has generated - just search on Google and you get hundreds of them. There's a lot of excitement about this announcement, although some reports still seem unsure whether or not the Cisco/iPhone branding issue has been resolved, plus others think the prices of $499 for the 4-gig and $599 for the 8-gig seem a little steep.

Others are amazed at the fact that the phone is based on the OS X.

Well, Cingular users will be able to get their sticky fingers on these gadgets first. Europe follows later this year, apparently. Christmas stocking fillers?