iPhone is launched...

Speculation reached fever pitch on Tuesday as the industry waited with bated breath for Steve Jobs' annual address at the Macworld conference in San Francisco.

And yes, the man who invented the iMac, iTunes and the now iconic iPod told us all what we had been waiting to hear: That Apple would be launching an iPod-based mobile handset.

One potential sticking point seems to have been overcome: Cisco, which has the rights to the iPhone brand name in the U.S., said it expects to reach an agreement with Apple Computer Inc. later on Tuesday on its "iPhone" trademark, according to Reuters.

Dow Jones Newswires later reported that Cisco confirmed that Apple has acquired the brand after "repeated requests".

Dow Jones also said Jobs confirmed earlier reports that Cingular Wireless, now owned by AT&T, will be the first mobile operator to carry the iPhone.

Jobs is apparently targeting sales of 10m iPhones in 2008.