Brandilicious

BT has rebranded Albacom as BT Italia. Telefonica rebranded its Czech operations as 02. Is there no end to the imagination?
One European telco that needs a brand overhaul is Deutsche Telekom. "Too clunky!" "Not international!" How about "mytelco" ? It's so global, so Internet, yet no other service provider is using this - only a few weirdo software vendors. There'll be no charge for this.