Living the broadband dream

BT has been feeling the heat this week from broadband competitors and from analysts saying the national operator will have to cut prices (and margins) for Internet service. Nobody's saying what the new prices will be - every £1 cut is £84 million off Ebitda says JP Morgan - but we can exclusively reveal the new BT BB rate will be £12.50 a month. This is what our art director was offered in a dream she had this week. In real life, she has been living the nightmare of Carphone Warehouse's 'free broadband' campaign